(07) Essentials of School Marketing, (The Amba Hotel Marble Arch, London, 12 October 2017)

Description

This course aims to:

Provide an introduction to the key principles and processes of school marketing and fundraising for those who are relatively new in post, or wish to develop their skills.

This course is for:

Those with involvement in or responsibility for marketing the school.

09:45 – 10:10

Arrival, registration and coffee

10:10 – 10:15

Welcome and introduction

Heather Styche-Patel, RSAcademics

10:15 – 11:20

Session 1:

Marketing, Admissions, Fundraising – integrating and managing the functions

11:25 – 12:30

Session 2:

Exceptional customer service for sustainable competitive advantage

12:30 – 13:30

Lunch

13:30 – 14:30

Session 3:

Using research to underpin marketing success and drive school improvement

14:30 – 15:30

Session 4:

Managing and planning the marketing mix to best effect  

15:30 – 15:45

Final plenary, tea and depart