(21) Advanced School Marketing, (Amba Hotel Marble Arch, London, 6 March 2018)

Description

This course aims to:Work through the components of the marketing plan, with the outcome of preparing senior staff to be able to deliver a robust marketing plan through their teams.

This course is for:Those who have oversight of, or a close working relationship with the marketing department.

10:00

Arrival, registration and coffee

10:15

Welcome and introduction

Russell Speirs, RSAcademics Ltd

10:15 – 11:00

Session 1: Marketing planning – Russell Speirs

  • A framework for a marketing plan
  • The planning process and barriers to good planning

 

11.00

Coffee/Tea will be available at the back of the room for delegates to help themselves

 

11.20 – 12.30

Session 2: Marketing planning – Russell Speirs

  • Objective setting
  • Strategies

12:30 – 13:30

Lunch

13:30 – 14:30

Session 3: Marketing Planning contd. – Russell Speirs

  • Implementation
  • Measurements of success
  • Setting budgets
  • Working with marketing teams

14:30 – 15:40

Session 4: ‘Marketing surgery’ - Russell Speirs

An opportunity for delegates to bring particular issues they may have to discuss as a group and provide feedback on

15:40 – 15:45

Closing remarks and depart