(4) Schools Marketing for Senior Staff: Planning your School's Marketing Strategy (The Amba Hotel Marble Arch, London, 9 October 2018)

This workshop will recommend a framework for planning your marketing strategy and give delegates the opportunity to work through the steps in the marketing planning process: including scanning your business environment, establishing budgets and tracking progress.
The session will help anyone involved in marketing planning and aims to ensure that the marketing plan uses resources efficiently, is creative, well targeted and achieves the desired outcomes.


This course is for: heads and other senior leaders; people aspiring to senior leadership positions; senior personnel working in marketing and admissions

09:45 – 10:10

Arrival, registration and coffee

10:10 – 10:15

Welcome and introduction

Russell Speirs, RSAcademics

10:15 – 11:20

Session 1: Marketing planning

  • A framework for a marketing plan
  • The planning process and barriers to good planning

11.20 – 11.30


11.30 – 12.30

Session 2: Marketing planning continued

  • Objective setting
  • Strategies

12:30 – 13:30


13.30 – 15:00

Session 3: Marketing Planning contd.

  • Implementation
  • Measurements of success
  • Setting budgets
  • Working with marketing teams


15:00 - 15:30

Session 4: ‘Marketing surgery’

An opportunity for delegates to bring particular issues they may have to discuss as group and provide feedback on.

15.30 – 15.45

Final plenary, tea and depart