(17) Schools Marketing for Senior Staff: Implementing your School's Marketing Strategy (The Amba Hotel Marble Arch, London, 30 January 2019)

The workshop will cover those aspects of the marketing plan which most senior staff will help to implement, including:
• managing the experience of prospective pupils and their parents
• event management
• customer service
• getting the best from the digital channels adopted by parents and
students
• customer satisfaction.

This session will also include insights into trends relating to parental satisfaction and what is important to parents when choosing a school.

Description

This course is for Heads and senior leaders, people aspiring to senior leadership positions, senior personnel working in marketing and admissions.

09.45 – 10.10

Arrival, registration and coffee

10.10 – 10.15

Welcome and introduction
Heather Styche-Patel, RSAcademics

10.15 – 11.30

Session 1: Managing the experience of prospective pupils and their parents

  • Understanding the customer journey
  • Applying this to your school’s context

11.30 – 12.00

Coffee

12.00 – 12.30

Session 2: Event Management

  • Measuring and evaluating the success of your events
  • Optimising the impact of your events
  • Other key touchpoints

12:30 – 13.00

Session 4: Getting the best from the digital channels adopted by parents and students

13.00 - 14.00

Lunch

14.00  – 15.30

Session 3: Customer Service and Satisfaction

  • Delivering exceptional customer service and why it is important
  • Using customer service to deliver a sustainable competitive advantage
  • Understanding customer satisfaction in a school context

15.30 – 16.00

‘Marketing surgery’ - an opportunity for delegates to bring particular issues they may have to discuss as group and provide feedback.

16:00

Tea and depart